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Are You Missing a Channel in Your Integrated Marketing Plan?

Integrated marketing sounds like high-level marketing, but really it just means your organization has achieved a consistent brand and messaging across traditional and non-traditional marketing channels, and that you are using different promotional methods to complement and reinforce your overall message. That said, there are a lot of moving parts when it comes to building a fully integrated marketing plan. Here’s an overview of all the channels you should be focusing on as you seek to reach your customers.


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What Impact Does Design Have On Your Online Presence?

It’s becoming increasingly clear that online presence is critical to building your personal and corporate brand. Social media and the web are often the first touch point for customers to learn more about who you are as a company, what you stand for, and what you can do for them. Many companies make the mistake of thinking online content is

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3 Tips for Rejuvenating Your Training Curriculum’s Content

Learning technology seems to constantly be evolving. To keep up, you need to make sure your curriculum is as current and relevant as possible. But that doesn’t need to mean starting from scratch every year or two. Here are 3 pro tips to help you rejuvenate your curriculum’s content, without blowing your budget and throwing out good content along with

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Fill Up Any Training Event With These Marketing & Advertising Steps

  Event marketing is a unique type of creative work. It takes strategy and a deep understanding of your audience and their preferences. It’s easy to get bogged down in the details of event marketing or lose the interest of your customers by not thinking outside of the box, but with these easy to follow steps, you’ll know how to

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How Important is User Experience When Building Your Digital Infrastructure?

  If you are paying attention to business trends, you’ll know that business is now all about the customer experience. The client perspective has changed. Customers demand highly responsive interactions and excellent experiences both when interacting with companies person to person and online. Companies with a renewed focus on listening to their customers in how they interact with digital infrastructure

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What Do You Need to Consider When Producing Modern Print Collateral?

Today it seems like all companies are focusing on is digital marketing collateral. But it’s a miss to lose sight of the essentials as you modernize your material. Print collateral is still the bread and butter of any company’s marketing strategy, so make sure it’s getting the attention it deserves. Here are 5 tips to keep in mind when producing

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Tips for Developing an Online Creative Portfolio

Where can I see samples of your work?

If your answer to this question sounds something like this:

Well, I designed a site you can view at this link. Here’s another link to an article I wrote, if you scroll down to the bottom. Oh, and I’ve attached a couple of PDFs of illustrations I made…


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Do You Have the Right Stuff to Become a Creative Director?

A creative director position is often the prize in the eye of entry-level copywriters, designers, content strategists, marketers, and other creatives. In the advertising and marketing world, the coveted position oversees the creative team tasked with messaging for a particular brand and leads strategic relationships with clients. The role varies across projects and industries, but it’s universally a demanding job that calls for a unique set of creative, strategic, and leadership skills.


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Upgrade Your Company’s Communication by Improving Your Responsiveness

Communication is always a two-way street. It takes skill in the messages you craft and send out, as well as the words you choose. But it also takes strong listening skills and a high level of responsiveness to make sure that your employees (or clients) don’t feel like they’re being ignored. In today’s world of 24/7 Twitter commentary and lost email threads, technology can play a big part in how you connect with people every day. Here are 3 tips to help you upgrade your company’s communication through improved listening and effective responsiveness:


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What is High-Value Targeted Content?

Your digital content is critical. It is the foundation of your brand and the main method of communicating with your existing and future customers. Good content management builds trust and establishes your reputation as an industry expert and a thought leader. But it’s not enough just to create content for the sake of having content. You need to be strategic

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