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What Can the Best CRMs Do to Maximize Sales?

Customer Relationship Management (CRM) systems to so much more than track and store sales data. The best programs actively work to nurture stronger sales relationships and help build your businesses’ bottom line. Sales managers can appreciate the convenience and organization provided, but do you know whether your team is getting the most out of your CRM? Here are 4 CRM opportunities you might be missing out on.


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How Important is Professional Development to the People in your Company?

In response to the war for talent employers are finding themselves in, many companies are recognizing how important professional development is to their teams. With a growing focus on retention leading hiring strategies, professional development programs and cross training seems to be a strong way for companies to make existing workers more efficient in the long term.  Everyone is trying

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How Can Video Fit Into Your Overall Corporate Communications and PR strategy?

Here is a high-level overview of this dynamic marketing content and a few tips on how to incorporate video into your communications in the coming year.


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Looking to Refuel Your Marketing Program?

  Marketing is one area of business that is a wonderful blend of both art and science. The creative element balanced with measurement and data can pack a powerful punch in how you interact and engage with your customers. If you find that your marketing program isn’t necessarily making the impact you think it should, there are several things you

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It’s All About The Data

Whether you are tracking customer data, website analytics, viewer demographics, or user flow, there are several ways you need to be maximizing your analytics. Here are a few key considerations to take into account to make sure you are making the most of your creative.


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Why Does It Matter Who’s at the Wheel of your CRM?

Your CRM program is your link directly to your customers. The management of that relationship takes active handholding and a strategic narrative. Do you know who’s at the helm of your CRM program? Here are 3 reasons why you need to hire the best in the business.


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Corporate Communication Best Practices You May Be Missing

A good corporate communication strategy will help you build a better understanding of your company, your goals, and your products while enhancing your reputation with both employees and customers. Here are a few of the communication best practices you may be missing as you build out your strategy for the coming year.


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Why You Absolutely Need An Editor AND Proofer

Many companies make the mistake of assuming editors and proofers accomplish the same task. They review copy and make changes as needed to help businesses better communicate their message. While on a very basic level, this is more or less true, editing and proofing are two very different activities. And having the same person do both may not be serving you well.


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The Strategic Value of an Effective Art Director

Art Directors are tasked with the challenging role of managing your overall visual style and tone, creating the overall design and directing others how to do the same through artwork, design, and various layouts used in your creative assets.


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What Makes an Experienced Public Relations Specialist Essential to Your Company

Knowing what makes for a high quality public relations specialist can be an incredibly important element of building out a strong PR strategy for your business. Your company’s reputation depends on it. Here are a few key skills and strengths to look for when hiring an experienced public relations specialist.